Cristina Willows

Deputy Executive Director
Membru Executiv Board

For many of us, the career path to “here” is not a straight line. 

Graduating in 1999 with a degree in Statistics from the Faculty of Economic Cybernetics, Statistics, and Computer Science at ASE Bucharest, I started my own career in the Romanian Ministry of Communications and Information Technology, eventually becoming the Deputy General Director for European Integration and International Relations. 

Following a number of years in government organisations, as well as in the field of hospitality in the United States, I moved into the corporate sector, working in communications and public affairs for UPC Romania. I also had the opportunity to apply these skills to my role as PR and Marketing Manager for TREND Consult.

Never imagining that my career path would lead towards the education sector, I joined Avenor College as Director of Admissions & Communications in 2012. For the next six years, I was fortunate to be part of an exciting phase in the history of the school.

Between 2018 and 2022, I spent almost 5 years in Brussels, Belgium where I was the Admissions & Marketing Manager at BEPS International School.  Those years have provided me with a wonderful opportunity to extend my experience still further in the wider world of education, beyond the Avenor horizons. 

In August 2022, I was honoured and happy to return to Avenor College as the Deputy Executive Director. This new role at Avenor College is multifaceted, focusing on both strategic leadership and operational management. I lead efforts to enhance community relations and oversee all staff wellbeing initiatives. By fostering strong connections with parents, students, and staff, I aim to create an empowering and supportive environment. Through these efforts, I strive to make a significant impact on the Avenor community, promoting a culture of collaboration, wellbeing, and continuous improvement.

Notwithstanding these formal responsibilities, connecting with people each day is what I most love to do. Starting with the students, continuing with the parents, and concluding with fellow team members, I am deeply committed to making people around me feel empowered – to be learners, to make the right choice for their children, and to be successful in their professional roles.

The path to “here”, for me at least, has not been straight. But, today, I feel fortunate to find myself in a place where I truly feel at home; where my skills and knowledge are valued; and where this community of students, parents, and colleagues brings joy each day.

I am very thankful to have brought my son back to Avenor, as well as share the experience of my home country with my British husband, who has grown to love Romania and Romanian people. Together, we enjoy our life beyond work by running, listening to music, spending time with friends and our children, and exploring the world as often as we can.

Careers – as life itself – rarely go in a straight line. But the pattern that has been woven in and around Avenor since 2012 has made my life so much more beautiful and I am better because of it.