We have become so used to seeing children holding phones that it barely surprises us anymore. A 10–12-year-old with eyes fixed on a screen in every spare moment of the day has become the norm.
At Avenor, phones are not part of that norm. Students do not use them during the school day. If they bring them, they leave them at the entrance in a specially designated locker. Throughout the day, technology is used through school-managed devices, with controlled access and educationally validated applications. The goal is not rigid control, but protecting the learning environment and students’ well-being.
And yet, even within a regulated framework, digital reality remains present. Children live in a world where access to social media is just one click away outside of school. That is why the question is not only whether we ban it, but how we prepare them for the moment when we will no longer be able to control access.
Because beyond rules, we all play a role in this equation — school, parents, and society as a whole.
Victor Bratu, EdTech and Data Lead at Avenor College, speaks in this article about our shared responsibility.
Social Media Is Not “Just Another App”
For children and teenagers, social media is an environment designed to capture attention, amplify social comparison, and turn validation into currency.
At the conference “What`s Worth Learning?”, Dragoș Stanca, founder of Ethical Media Alliance, addressed this reality directly: we live in a digital ecosystem built for efficiency and profit, not for balance or social good.
“Only 3.5% of the content reaching people today is in the public interest. The rest is noise,” he said.
In this model, attention becomes the product. Children are not just users — they are part of the economic mechanism of platforms. And one comparison remains particularly powerful:
“Scrolling is the new smoking.”
As teachers, we see the effects immediately: fragmented attention, tensions between classmates, constant social pressure, and conflicts at home related to time and limits.
The “Forbidden Fruit” and the Illusion of Control
This leads to the dilemma: do we ban or do we educate?
Believing that a law or a firewall will solve the problem ignores the natural ingenuity of children growing up in the digital era. VPNs, fake age accounts, older friends’ help — technical barriers are often only temporary.
A ban without explanation turns social media into the “forbidden fruit,” consumed in secrecy, without guidance and without a safety net.
We need both — but in the right order: first education, then autonomy.
The Lesson We Learned from How We Approach AI
A realistic model comes from the way we manage artificial intelligence in school.
AI is not “free for all” from the start. Independent access to certain internally managed tools is allowed only starting in grade 7. However, education about technology begins much earlier.
Students go through a process of “gradual release of responsibility”: first they understand the concepts and ethics, then they practice with guidance, and finally they navigate independently, once they are able to make informed decisions.
The lesson is not about AI itself, but about development. Children need reference points before freedom. The same approach should apply to social media: we prepare them to understand what happens online, and then we teach them how to make good decisions when we are no longer beside them.
Five Educational Principles for Social Media in School

- A clear and consistently enforced minimum age limit (13 or 16) for accessing any social media platform, explained to both students and parents.
- In primary school: recurring 15–20 minute micro-learning sessions, not “one lesson per year,” focusing on understanding public vs. private space, disguised advertising, digital footprint, and algorithms.
- In lower secondary (ICT and homeroom): a dedicated media literacy module covering privacy settings, time management, information verification, and appropriate online behavior, with real-life case studies.
- In other lower secondary subjects: targeted integration where relevant — persuasion in Romanian/foreign languages, propaganda in history, sleep and stress in biology, civic responsibility in social studies — with direct references to both positive and harmful uses of social media.
- Parent education: sessions for the wider community, so that school rules are not undermined at home.
Shared Responsibility: School and Family

At Avenor, students do not use their phones during the school day. If they bring them, they leave them at the entrance in a designated locker. This rule is applied clearly and consistently up to age 16 (Year 11). During the day, students use school-managed iPads equipped with monitoring systems and restrictions on applications that have not been validated by the educational team. Access to social media or other social platforms is excluded.
Technology is present, but filtered and guided.
And yet, like any other children today, these students may have access to phones and tablets outside of school, depending on what parents allow. That is why a unified approach is essential.
If there are clear limits at school but total freedom at home, children will struggle even more with boundaries. Consistency between the school and family environment is not an administrative detail — it is a protective factor.
Wall or Compass?
We cannot build an infinite wall around the internet. Technology evolves exponentially, and digital reality cannot be suspended by decree.
But we can build an internal compass: the ability to understand mechanisms, recognize manipulation, manage time, and make informed choices.
A ban may stop something temporarily. Education shapes behavior for the long term.










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The beginning of the year is a very intense period for many of Avenor’s Year 12 students, who are experiencing something truly special: the joy of receiving their first admission offers from some of the world’s top universities. It is an important milestone both for them and for their families, as it brings reassurance, confidence, and the clear feeling that the efforts of recent years are paying off – a confirmation of a path built with patience, consistent hard work, and carefully considered choices.


“We are already at the fourth edition of TEDxYouth@AvenorCollege, which represents for us an invitation to open dialogue between generations, an opportunity to ask sincere questions and explore diverse perspectives in a world dominated by overexposure and quick judgments. The speakers were chosen for the way they refused to accept reality at a superficial level and instead chose to broaden their perspectives, questioning conventions and appearances,” says Karina, a 12th-grade Omega student and coordinator of TEDxYouth@AvenorCollege.
audience.



Although the preparation time was short, everything fell into place seamlessly. The visit involved students attending classes, teacher exchanges, and many logistical details—from obtaining visas to planning the route. And yet, somehow, everything unfolded naturally.
A few days ago, I watched a program on a news channel: the percentage of young people, starting at age 14 and going all the way up, who follow TikTok shows glorifying Nicolae Ceaușescu’s achievements and communism in general has reached a level that sets off collective alarm bells. In recent years, more than 150 million users have consumed praises dedicated to the “Golden Age.” Ceaușescu is seen as a hero, a genius, a victim of conspiracies, a martyr of an anti-Romanian Revolution.
Horia shares:
is the last year in which I co-lead this event with Horia, and starting next year, the baton will be passed on to Maria and Abigail, our 10th-grade colleagues. This was the first edition in which we reached maximum participant capacity (35), thanks to a team that spent countless hours promoting the event and managing all logistical details. I am grateful to everyone for this experience, which will remain one of the defining memories of my final year at Avenor.”
